Five years ago Floko got tired of hauling his SUP boards to the beach in France and built the first reacha out of old bicycle tires, a windsurf boom and wood. Today he is our managing director and besides product development and customer service, he also takes care of the further expansion of our logistics center.
Micha takes care of customer service, our sponsored athletes and the organization of the shipment of goods. She has also worked for many years in the sports industry for companies like Quiksilver. She enjoys working for a small and young company this time. She loves to spend the whole day on the beach, from morning till evening - the wood for the campfire would be no problem, thanks to our reacha.
Björn is a successful founder and investor in digital start-ups, but has always wanted to build a product you can touch. The fact that he can combine this with his leisure time activity of stand-up paddling is of course even better. Björn takes care of our marketing and corporate strategy.
Originally a lawyer, Alex was drawn into entrepreneurship. At reacha he takes care of the webshop, marketing, legal issues and business processes. As a surfer and former surf instructor, he knows only too well how annoying it is to carry heavy surfboards to the beach.
Björn is our expert in the warehouse and dispatch centre. As a trained bicycle mechanic, he makes sure that everything is neatly set up and packed before the big trip to you. In his spare time he either goes to the mountains or continues to work on his own bikes.
Vicki is our multilingual assistant with several years of work experience in the boardsports industry. Based in France, she is there to support the team with customer service, marketing and sales. Passionate about the outdoors, you can find her either hiking, cycling or exploring the beaches near her home with the reacha.
Heidi is our good soul who makes sure that the accounting is correct, the money flows and that there is enough money in the business account. In her free time she is always on the move, whether hiking or gymnastics.
Stephan is our engineer and with 20 years of experience in the sports industry at Head, Völkl, North Kiteboarding and others, he ensures that the quality of our hangers remains at the highest level. As a passionate kite surfer he uses his reacha, to get to the lake shore by bike.
As a designer with a doctorate and lecturer in product ergonomics, he takes care of the design of our reacha trailers. As a sports-loving father of two children, it is particularly important to him that our trailers also offer an environmentally friendly transport solution for families.