2022 is coming with a few changes that we would like to inform you about here.
2 years manufacturer's warranty
After being on the market with our reacha for 4 years, our customers have put the reacha through its paces on their various trips and adventures with more than 100,000 km of mileage and shared their many positive experiences with us in countless stories. Many thanks at this point for the trust and input of our community.
The robustness and durability of the reacha was emphasised again and again in your experience reports. For this reason, we have decided to extend our manufacturer's warranty to 2 years for all products purchased after 1 January 2022.
10-year spare parts guarantee
Since the adventures of our community wouldn't be adventures if they weren't a bit wilder, we have decided to extend the spare parts guarantee to 10 years from the date of purchase. Also for existing customers.
So don't be afraid of extraordinary manoeuvres with your reacha. We are there for you and will help you with the right spare part. And that for at least 10 years.
We are also making progress in terms of the sustainability of our product.
Many people are not yet aware that 85% of the reacha comes from Europe.
Our high-strength aluminium frame tubes are manufactured in Europe, the frame construction is formed from them in Upper Bavaria and the finished reacha is then finally assembled in Gmund am Tegernsee, our headquarters.
Our wheels are made in Italy and the majority of the plastic components are manufactured in Bavaria.
This means that we keep transport routes as short as possible and keep an eye on working conditions during production.
In the change from 2021 to 2022, we will reduce the amount of material again.
Since this year, we have been using a reusable transport system for transport between our producer and our headquarters. Instead of boxes on Euro pallets, which are wrapped in plastic film to secure them during transport, our components are delivered in wire mesh boxes without any additional packaging waste. We then return the empty wire mesh boxes to our producer.
We are already working on an intelligent packaging system for shipping our reacha in order to significantly reduce the amount of cardboard boxes in 2022.
We will also reduce the amount of plastic used in the new year by a 2-digit percentage through refined designs.
We will probably publish more about this in a detailed report at the beginning of the year.
You can find out more about our sustainability on our sustainability page.
Price increase from 1 February 2022
After stable sales prices in 2020 and 2021, we will increase our sales prices on 1 February 2022. Below we would like to state the reasons for this.
Inflation - energy and labour costs
We have all been feeling the effects of developments on the money market recently. Inflation is significantly higher than in previous years. This interacts with the wage and energy costs of our European production and thus has an impact on the production price.
Raw material price development
The main components of our reacha are aluminium (approx. 4.7kg), plastic (approx. 1.24kg), rubber (approx. 2.2kg for a "reacha SPORT street") and some steel (approx. 0.88kg).
For all these, the price of raw materials has risen in the past 18 months, and for some raw materials it has even exploded. Price increases of up to 70% are also upsetting our procurement of goods. In addition, our reacha is part of the broader bicycle industry and we also feel the enormous pressure of demand here.
Last but not least, despite trying to keep our transport distances as short as possible, we are affected by the general increase in transport costs.
Price increase between 8% and 14
For the reasons mentioned above, we will increase our sales prices by between 8% and 14%, depending on the product, as of 1 February. We will calculate the price individually and not across the board for all products.
How are our prices made up?
Our sales price is the combination of raw material or material price, transport costs, production costs, warehouse, shipping, customer service, product development, administration, insurance, taxes, reserves and profit.
We wish you a sporty, healthy and loving 2022.
We are always open to questions and suggestions. Your feedback makes us better.
Your reacha team.